The Wall Street Journal, New York Times and Boston Globe joined forces Wednesday in an effort to make their respective CareerJournal.com, NYTimes.com and BostonWorks.com Web sites more attractive to recruiters and advertisers attempting to reach qualified job seekers.
The Help Wanted sections of newspapers, once a cash cow for newspaper publishers, have faced increasingly stiff competition in the past few years as job seekers began turning to online options like Hotjobs.com and Monster.com. The newspapers fired back with Web sites of their own, aiming to hold onto their market share.
Wednesday’s move by the three venerable papers to give advertisers the ability to place recruitment ads on all three sites simultaneously is an attempt to make it easier for advertisers to reach a broad swath of workers in the New York, New Jersey and Massachusetts markets.
“The New York Times, The Wall Street Journal and The Boston Globe attract a complementary audience of executives, managers and professionals,” said Jyll Holzman, senior vice president of advertising sales for The New York Times. “This alliance enables companies to locate high-level candidates within our network of strong national and regional brands.”
Peter Newton, president of BostonWorks, added, “The reach of our combined Internet audience is unmatched by other career Web sites. Between the three sites, we can provide access to a national marketplace of high-quality professionals that are seeking new job opportunities.”
The deal allows advertisers to use an automated online posting form — powered by CareerCast, the site’s mutual vendor — to place multiple listings across the sites. It also offers a single billing statement.
“With the help of new technology, we’ve made it easier for human resource professionals to post their recruitment opportunities with the three of us,” said Tony Lee, editor in chief and general manager of CareerJournal.com. “We look forward to the possibility of expanding our network beyond the Northeast Corridor in the new year.”
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