Jason Calacanis has just used to his blog to chew out his sales team:
Wow! Amazing coverage of E3 team Joystiq!!! (with the assist from team Engadget) resulted in over 1M page views yesterday. Huge…
If only we had E3 sponsors… grrrrrrrrrrrrrrrrrrrrrrr.
Team AMN/WIN Sales: Next year sell this thing out!!! We missed a huge revenue opportunity.
Perhaps feeling a tad regretful, he then explains:
[ Note: As a publisher I’d rather have the quality without the sales, than the sales without the quality…. but we gotta get both lined up for next year. Frankly, we’ve got so much on our plates it’s hard for our sales team to keep up–so I’m just busting on my already overworked group. High class problem to have. 🙂 ]
Blogger transparency taken to a new extreme!
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.