July Internet Ad Index Up 7.4 Percent
Internet advertising to home users increased 7.4 percent in July compared toJune, according to the Internet Advertising Index from Nielsen//NetRatings.
Internet advertising to home users increased 7.4 percent in July compared to June, according to the Internet Advertising Index from Nielsen//NetRatings.
This compares to June’s increase of 3.9 percent, which resulted in an overall growth of 11.6 percent from May to July. The Internet Advertising Index for July is 116.
Advertising activity for July shows the top 10 advertisers accounted for 30.3 percent of Nielsen//NetRatings-measured Internet advertising. In June, the top 10 advertisers accounted for 28.1 percent of measured Internet advertising. Microsoft was the leading advertiser in July, accounting for 8.4 percent of such advertising impressions.
Top Advertisers in July were:
| Advertiser | Share of Impressions (percent of total) |
| 1. Microsoft | 8.4% |
| 2. Amazon | 4.5 |
| 3. TRUSTe | 3.2 |
| 4. America Online | 2.5 |
| 5. Next Card | 2.4 |
| 6. CDNOW | 2.0 |
| 7. LinkExchange | 1.8 |
| 8. Ad Council | 1.8 |
| 9. Yahoo | 1.8 |
| 10. Discover Brokerage | 1.7 |
The Nielsen//NetRatings Home Internet Advertising Index is based on data from approximately 15,000 panelists as they surf the Web.
