Warm weather and summer activities may have put a crimp in online purchases made from home in July, as the overall purchasing activity across the top e-tail sites decreased from 4.5 percent in June to 3.2 percent in July, according to PC Data Online.
|Aggregate Top 40 Web Retail Purchase Rate
Among non-AOL Home Users
|Projected E-Tail Buyers
|E-Tail Unique Users||Buy Rate
|Source: PC Data Online|
Leading online retailer Amazon.com retained its No. 1 ranking with 526,000 projected buyers. Plantrx.com jumped to the No. 2 position on strong traffic gains while maintaining its June buy rate of 20 percent. Widely advertised golf retailer chipshot.com entered the top 20 in July, with a projected 55,000 visitors, or 20.8 percent of its unique users, purchasing from the site.
Internet retail sites are defined as Web sites where visitors can actually purchase products. They include neither shopping domains that provide free downloads, product reviews, or purchasing incentives such as coupons, nor other types of e-commerce sites such as auction, travel reservation, or financial service sites.
PC Data Online estimates the purchase rate based on the number of unique users who visit a transaction-related page within each site. The information is gathered through a proprietary software tool that tracks “unique visitors” and “unique buyers” within each site. Every visitor or buyer is counted only once, regardless of how many times the individual visits a site or buys from a site. The sample includes 66,000 home users who are not using the AOL browser. PC Data began tracking AOL usage in August.
|Top Web Retailers for July 1999
(among non-AOL home users)
|E-Tailer Rank||Average Time Spent|
|Reach %||Unique Users
|Source: PC Data Online|
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.