Adoption of Portable Media Players is Slow
Portable media players will only reach 17 percent of online households by 2010.
Top 50 Advertisers by Media Value in May, 2005
Top 50 Advertisers by Media Value in May, 2005.
Pay-Per-Call: A Viable Lead
Estimates from The Kelsey Group say pay-per-call will reach generate gross revenues of between $1.4 and $4 billion by 2009.
Online Is Destination For Air Travel Purchases
Comparison travel shopping sites and airline sites share a comparable number of unique visitors, but the airlines have a higher conversion rate.
Best Rate Guarantees Lures Travelers from Aggregator Sites
Hotels want travelers to book at their own Web sites. Best rate guarantees and incentives entice users from aggregator sites.
Worldwide Yellow Pages Industry Grows to $100 Billion
Digital yellow pages continue growth, while print format is flat.
Deadly Duo: May 2005
Spammers use celebrities to grab the spotlight — and to infect PCs.
PlayStation Portable Remains a Gamer Device
Sony’s PSP handheld gaming device is capable of playing video, but video fans aren’t biting yet.
Web Site Authentication, a “Home-Grown” Enterprise
Web services security is a “home-grown” enterprise, with more companies developing their own authentication instead of using industry-standard protocols.
Do-It-Yourself Internet on the Internet
Clearinghouse sites for DIY projects are daily go-to destinations.
Moms and E-Mail Marketing
Concise offers in newsletters and promotional emails get Mom’s attention.
America’s Most Unwired Cities
Seattle claims ‘Most Unwired title from San Francisco.
Pre- and Post-Launch Online Ad Campaigns Tracking
Tracking demographics at the post-campaign level can provide meaningful data.
Web: One Tenth of Trillion Dollar Marketing Spend
Web development and PR are earmarked to capture $100B of this year’s marketing expenditures.
Customer Service Trumps Price
Customer satisfaction is a better success indicator than price for online retailers.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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