June’s Top E-Tailers

More home PC users purchased at Amazon.com, Ticketmaster.com, and Buy.com than any other e-tail site in June, according to PC Data Online.

E-tail sites do not include shopping domains that provide free downloads, product reviews, or purchasing incentives such as a coupons.

Not surprisingly, PC Data Online found that buyers spent significantly more time and viewed more pages than those who did not make a purchase. At Amazon.com, purchasers spent 2 hours and 18 minutes at the site over the course of the month, whereas visitors who did not purchase any product averaged only 38 minutes on the site. At Ticketmaster.com, there was a more pronounced difference between buyers and browsers, as purchasers spent 7 hours and 27 minutes on the site, and non-purchasers spent just 23 minutes.

PC Data Online gathers this data through a proprietary software tool that tracks unique visitors and unique buyers on each Web site. Every visitor and buyer is counted only once, regardless of how many times the individual visits a site or buys from the site. PC Data Online’s sample includes 55,000 home users not using the America Online proprietary browser.

Top 20 E-Tailers of June 1999
Average Page Views Average Time Spent
(hh:mm)
Rank Site Projected No.
of Purchasers

(000)
Reach
(%)
Unique Users
(000)
Purchase
Rate

(%)
Purchaser Non-Purchaser Purchaser Non-Purchaser
1. amazon.com 562 14.7 6,463 8.7 67.3 25.3 2:18 0:38
2. ticketmaster.com 280 2.9 1,258 22.3 38.5 14.2 7:29 0:23
3. buy.com 273 3.3 1,441 18.9 71.5 24.6 1:54 0:43
4. sony.com 226 5.6 2,473 9.2 39.6 40.8 1:01 1:53
5. mothernature.com 196 2.6 1,162 16.9 45.2 17.8 0:33 0:25
6. iprint.com 174 1.9 826 21.1 108.1 60.9 1:57 0:40
7. drugstore.com 154 1.9 814 18.9 113.6 28.2 1:26 0:32
8. hallmark.com 153 1.1 486 31.4 35.8 19.0 0:44 1:50
9. netmarket.com 138 1.5 672 20.5 27.4 4.9 2:05 0:12
10. cdnow.com 116 7.5 3,288 3.5 84.2 29.0 2:18 0:54
11. computers4sure.com 104 1.2 526 19.8 11.1 7.0 0:10 0:09
12. barnesandnoble.com 101 5.3 2,307 4.4 66.0 11.4 1:27 0:14
13. apple.com 99 4.5 1,983 5.0 24.8 5.5 1:00 0:18
14. etoys.com 83 3.4 1,485 5.6 61.3 15.4 0:47 0:15
15. enews.com 70 2.5 1,109 6.3 14.2 6.4 0:21 0:09
16. compaq.com 64 1.9 824 7.8 53.2 11.8 0:54 0:27
17. smarterkids.com 58 2.0 857 6.8 32.3 10.7 1:27 0:46
18. gateway.com 56 2.8 1,227 4.6 50.9 11.2 1:29 0:37
19. spree.com 56 3.1 1,364 4.1 92.6 28.3 3:03 0:43
20. egghead.com 41 2.9 1,269 3.3 44.7 8.1 2:16 0:10
Source: PC Data Online

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