More NewsJuno and AT&T Wireless Form Marketing Alliance

Juno and AT&T Wireless Form Marketing Alliance

New York City-based Juno Online Services and AT&T WirelessServices signed an alliance to market AT&T Digital PCS services to Juno'smembers through a series of interactive advertising campaigns.

New York City-based Juno Online Services and AT&T Wireless Services signed an alliance to market AT&T Digital PCS services to Juno’s members through a series of interactive advertising campaigns.

Under the terms of the marketing pact, Juno’s subscribers will be able to sign up for AT&T wireless rate plans, including AT&T Digital One Rate, which charges a flat rate for incoming or outgoing wireless calls throughout the United States. Financial arrangements were not disclosed.

Juno and AT&T Wireless Services are planning a coordinated campaign of banner, interstitial, and pop-up advertisements that will inform Juno users about the offerings available through AT&T Wireless Services. The first phase of the campaign is scheduled to begin in mid-February.

“Our subscribers look for value and simplicity,” said Juno president Charles Ardai. “AT&T’s wireless plans, including AT&T Digital One Rate, enable us to offer our customers the same level of convenience for their wireless communications that they get from Juno for Internet services.”

Juno is a provider of dial-up Internet services and ad-backed email services, with more than 6.4 million accounts.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts