Ad-backed email company Juno Online Services in New York City said that it will donate 5 million impressions to TRUSTe’s Privacy Partnership, a campaign dedicated to educating the public about important issues related to Web privacy.
Meanwhile, GeoCities said it has made $25,000 of banner advertising available for the duration of the three-week campaign.
The Privacy Partnership, a grass-roots campaign running from Oct. 12 until Oct. 31, will encourage all Web sites to post banners that link to an open letter from campaign supporters. This letter then links to additional resources for consumers and Web publishers to learn more about online privacy.
“Juno is proud to be one of the first companies to support and applaud TRUSTe’s Privacy Partnership,” said Charles Ardai, licensee of TRUSTe and president of Juno. “We recognize the importance of building and cultivating consumer trust and have committed to supporting the TRUSTe campaign by donating a significant amount of advertising space to further the cause.”
“GeoCities is the largest and one of the fastest growing communities of personal Web sites on the Internet. Consumer satisfaction, privacy and safety are among our primary concerns,” said Thomas R. Evans, president and CEO of GeoCities.
Juno is a licensee of TRUSTe, an independent, non-profit, privacy initiative dedicated to building users’ trust and confidence on the Internet, and a member of CAUCE, The Coalition Against Unsolicited Commercial E-mail, created by to push for a legislative solution to the problem of spam.