Juno, Snapfish Launch Co-Branded Service
Snapfish makes a play for Juno users.
Snapfish.com Corp. Monday lined up a whole new crop of potential customers, inking a marketing deal with Juno Online Services Inc. that puts its brand in front of the ISP’s three million users.
The agreement — the financial terms of which were not disclosed — calls for the building of a co-branded site for Juno users, where they can use the Snapfish service to develop their 35 millimeter film, share the pictures with friends, and order reprints and enlargements.
Juno has agreed to promote Snapfish to its subscribers through a campaign of banner, pop-up, and interstitial advertisements. The service will also be promoted on JunoLand, the community section of Juno’s Web portal site.
“Juno and Snapfish both offer customers fantastic value propositions for free,” said Suneet Wadhwa, vice president of business development and co-founder of Snapfish.
“By offering the Snapfish service direct to Juno’s millions of subscribers, we expand both companies’ offerings and leverage the Internet to revolutionize the world of photography.”
