JupiterResearch has started its analysts podcasting. The research firm is seeking to court prospects and advance thought leadership with the launch of the digital audio program, “JupiterResearch Conversations.” The podcasting play extends a two-year-old Weblog strategy, one of the first in corporate blogging.
Participating analysts will use a moderated discussion format to explore online business strategies and emerging technologies. Two chats have so far been posted. In one, Analyst Gary Stein and Research Director David Daniels discuss online direct marketing. The second is a talk between Stein and Analyst Michael Gartenberg on blogs as a marketing tool. Users can listen online, or download the audio to a digital player.
“We welcome a broader audience for our insights on Internet commerce, digital media and online marketing,” said JupiterResearch SVP David Schatsky. “The addition of the JupiterResearch podcasts allows us the opportunity to engage our clients in new ways and to share our insight with the world.”
JupiterResearch is a division of Jupitermedia, ClickZ’s corporate parent.
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