More NewsJupiter Communications Unveils New Brand Identity

Jupiter Communications Unveils New Brand Identity

Research firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the Jupitername in sans serif type.

Research firm Jupiter Communications on Thursday formally launched its new brand identity — a diamond perforated by two rows of dots, followed by the Jupiter (JUP) name in sans serif type.

The logo, which will appear on everything from business card to reports, replaces the old brand identity, which featured a sphere with a dot that resembled a cocktail olive.

Christopher Johnson and Associates, a small design shop, was the architect behind Jupiter’s new brand strategy

The company is also changing its corporate colors. Formerly, it used a teal blue hue, and it has now adopted the bright orange that’s become so popular as of late.

“To establish itself as the international leader in Internet commerce research and analysis, Jupiter Communications had to establish a consistent brand identity and company voice across its businesses to clearly communicate its mission while rapidly building a global presence,” said Christopher Johnson, president of Christopher Johnson and Associates.

Christopher Johnson and Associates has created brand building and corporate identity programs companies like CNN, Ford Motor Company, Pepsi, and Furniture.com.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts