Demographic and trends tracking site Nua.com found a new home Tuesday when Jupiter Research (a unit of this site’s corporate parent), owner of Nua.com competitor CyberAtlas.com, scooped it for an undisclosed amount.
Jupitermedia plans to turn Nua.com into a section of its CyberAtlas.com offering.
“The acquisition of Nua.com strengthens our editorial coverage of the Internet and information technology and will be a valuable resource for our user audience as well as for Jupitermedia,” said Jupitermedia Chairman and CEO Alan M. Meckler. “The addition of Nua.com’s content and resources to our own CyberAtlas.com, combined with our paid research offerings from Jupiter Research, further expands Jupitermedia’s international research offerings.”
Jupitermedia acquired Nua.com from Dublin, Ireland-based publisher Scope Communications Group, which publishes Computerscope and PC Live! magazines. It also runs technology site Techcental.ie. Scope has owned the Nua.com site for about two years, picking it up in receivership when its parent, Nua, hit the skids.
Nua.com is perhaps best known for its How Many Online? feature, which offers an estimate of the global Internet user population. The site claims more than 200,000 people in more than 140 countries read its news and analyses each week, and said it has more than 80,000 subscribers for its weekly newsletter.
Reprinted from internetnews.com
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more