More NewsJust What You Always Wanted: a Mobile In-Game Ad Network

Just What You Always Wanted: a Mobile In-Game Ad Network

A mobile in-game advertising network called AdWRAP has launched ..

A mobile in-game advertising network called AdWRAP has launched… with an addressable audience of approximately five unique users.

Actually, the potential reach is a million or so, at least according to Greystripe, which operates the network. Go figure.

Game types include sports, casino, action, puzzles and strategy from publisher partners Cellufun, Bogee Interactive, Big Blue Bubble and numerous others. Zagat Survey, Modtones, and SpeeDee Oil & Tune-Up are among the launch advertisers. Gaming media agency Engage In-Game Advertising has also signed on as a partner.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts