Just got a text message from one of our friends at AKQA that the agency is live on Justin.tv, so I tuned in. About all I can make out from the stream is a slice of greasy looking pizza and a bunched up napkin making occasional lunges in the direction of Justin’s headcam. The soundtrack consists of a discussion about Justin.tv’s audience demographics.
Also noticed Justin’s itinerary for the day includes a 3pm visit to Ad:Tech. Between the agency and conference visits, looks like the site’s angling for some sponsorships. ClickZ previously mentioned Justin.tv here.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more