More NewsK-tel in Ad Pact With TV Media

K-tel in Ad Pact With TV Media

Los Angeles-based K-tel International Inc said its new K-tel Express onlinemusic store, set to launch May 1, entered an ad pact with TV Media, a largeinternational buyer of direct response television advertising.

Los Angeles-based K-tel International Inc said its new K-tel Express online music store, set to launch May 1, entered an ad pact with TV Media, a large international buyer of direct response television advertising.

TV Media will promote the music service by prominently displaying a promotional tag or byline in TV Media Group’s direct response advertising

The promotional tag, known as the TV Media Link, will be linked directly to “K-tel Express” Web site address. Spending was not disclosed.

As part of the initial six month contract, K-tel will provide TV Media with a commercial that will promote “K-tel Express” products using the promotional tag. TV Media will also broadcast a separate commercial, also provided by K-tel, that directly promotes the site.

The link between the TV Media and K-tel Internet sites will allow the companies to track the source of K-tel Express customers to determine the effectiveness of the marketing campaign, the companies said.

“This alliance allows K-tel to broaden awareness significantly and enhance business opportunities in Asia and other territories internationally which TV Media serves,” said David Weiner, K-tel president. “With TV Media we are expanding our existing media strategy and worldwide marketing efforts allowing K-tel Express to be introduced to new audiences.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts