Top tech across advertising, sales, content, and management
The work from home conditions identified the pressing need for businesses to have more streamlined processes, organized data, and technology that adds value to key business verticals like sales, marketing, and content creation.
Here’s a list of the technologies marketing leaders are keen on buying:
Search & Social advertising
Mobile & Web Analytics
Marketing Analytics, Performance & Attribution
Projects & Workflow
What’s making marketers burn the midnight oil?
It’s quite obvious that COVID-19 is an umbrella challenge that has thrown businesses off the curb, however, it has amplified the others as many companies struggle to keep the lights on, maintain their customer base, position their brand, and stay efficient and profitable.
ClickZ readers’ choice for the week
As we run AI month, readers are immersing in these top stories and our key insights articles continue to remain a favorite.
In our latest Peer network briefing edition, IBM Watson Advertising Head of Revenue Jeremy Hlavacek discussed how IBM leverages its emerging technology for the good of humankind and how the pandemic may have changed the perception of technology for good. Stay tuned for the key takeaway article which will highlight:
How platforms like Zoom, Facetime, Skype, Hangouts, and other technologies have propelled into a positive light during COVID-19 times
How the industry has shown up in a big way and accelerated digital transformation
How IBM leverages its emerging technology for the good of humankind