Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges keeping them on edge.
The world has moved from lockdown to an unlock phase into the new normal, and as that happens here’s a quick look at the progressions of the marketing mix.
The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? Our benchmark survey revealed that 62% of marketers are confident about achieving their goals.
And as marketers rethink their technology and strategies, they aren’t very confident about their existing martech stack which is quite the contradiction.
Marketing technology spend has risen from the March slump towards the early phase of June. A seven-day rolling of the statistics showed that:
The work from home conditions identified the pressing need for businesses to have more streamlined processes, organized data, and technology that adds value to key business verticals like sales, marketing, and content creation.
Here’s a list of the technologies marketing leaders are keen on buying:
It’s quite obvious that COVID-19 is an umbrella challenge that has thrown businesses off the curb, however, it has amplified the others as many companies struggle to keep the lights on, maintain their customer base, position their brand, and stay efficient and profitable.
As we run AI month, readers are immersing in these top stories and our key insights articles continue to remain a favorite.
In our latest Peer network briefing edition, IBM Watson Advertising Head of Revenue Jeremy Hlavacek discussed how IBM leverages its emerging technology for the good of humankind and how the pandemic may have changed the perception of technology for good. Stay tuned for the key takeaway article which will highlight:
