In 2012, the key challenge for J&J regional marketing exec, Mandeep Grover will be how to increase engagement especially for physicians and surgeons beyond existing channels.
In the B2C sector, he points out that marketers will need to understand and come up with a marketing and communications plan for an increasing convergence of multiple media touchpoints.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more