In 2012, the key challenge for J&J regional marketing exec, Mandeep Grover will be how to increase engagement especially for physicians and surgeons beyond existing channels.
In the B2C sector, he points out that marketers will need to understand and come up with a marketing and communications plan for an increasing convergence of multiple media touchpoints.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular ... read more
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more