In 2012, the key challenge for J&J regional marketing exec, Mandeep Grover will be how to increase engagement especially for physicians and surgeons beyond existing channels.
In the B2C sector, he points out that marketers will need to understand and come up with a marketing and communications plan for an increasing convergence of multiple media touchpoints.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more