I wanted to put a quick video together to show you around the Google keyword tool.
There are several different areas of the tool that give you different views of the key phrases you are researching.
I take a look at these areas and also show you the data you can find by expanding the columns in the tool to see all of the data they make available.
This is a very basic view of things. If you have been doing key phrase research, then you probably know this tool and have been using it.
However, I come across a lot of people who have never done key phrase research to understand the phrases people are searching on. If that’s you, then I highly encourage you to watch this short video and head over to this tool.
Knowing what phrases your customers are searching on is the foundation of all your search engine optimization and paid search management.
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?