Digital MarketingSearch MarketingKey Phrase Research – The Heart of It All [Video]

Key Phrase Research - The Heart of It All [Video]

An overview of Google's keyword tool for search marketing

I wanted to put a quick video together to show you around the Google keyword tool.

There are several different areas of the tool that give you different views of the key phrases you are researching.

I take a look at these areas and also show you the data you can find by expanding the columns in the tool to see all of the data they make available.

This is a very basic view of things. If you have been doing key phrase research, then you probably know this tool and have been using it.

However, I come across a lot of people who have never done key phrase research to understand the phrases people are searching on. If that’s you, then I highly encourage you to watch this short video and head over to this tool.

Knowing what phrases your customers are searching on is the foundation of all your search engine optimization and paid search management.

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