As part of the agreement, mediaWays will also install and manage Perspective software measurement agents in key cities in Germany, Austria, Switzerland, and Eastern Europe, allowing companies there to measure and compare the performance of their sites from several key user locations in Europe as well as from Keynote’s existing 39 measurement locations in the United States.
In addition, U.S. Web sites will gain access to performance measurements from the new European measurement locations deployed by mediaWays. Financial terms of the deal were not disclosed.
Keynote operates a worldwide network of 45 customizable software measurement agents that are connected to the Internet in 35 metropolitan areas on a variety of backbones. Every 15 minutes, these agents measure how long it takes to access and download Web pages using the Netscape and Microsoft browsers. The data can be of use to advertisers that want to know how quickly their ads pop.
mediaWays, a joint venture of Bertelsmann AG, the world’s third-largest media conglomerate, and debis Systemhaus, the services company of Daimler-Benz, is the second-largest Internet service provider in Germany.
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