kforce.com Names Beyond Interactive As Online AOR

Career site kforce.com from Romac International Inc. named Beyond Interactive Inc. as its first online advertising agency of record.

Beyond Interactive said it will create a multi-million dollar online direct marketing and branding campaign for kforce.com.

“We feel that kforce represents something unique within the career management and recruitment space,” said Nick Pahade, co-founder and chief strategic officer of Beyond Interactive. “They have an opportunity to become the industry leader through their brick and mortar history, online vision and Web interface.”

kforce.com offers online services ranging from standard resume posting through career development to exclusive career and job guarantees.

Beyond Interactive will manage all of the online strategic planning including media planning and buying, campaign management, reporting and optimization for kforce.com.

“We approached Beyond Interactive with a pretty hefty challenge: developing an interactive marketing strategy that would put us at the top of the heap in the online staffing world,” said Joe Liberatore, president of kforce.com.

“They have not only proven worthy of the challenge, but have shown a very impressive ability to develop strategy, plan and buy media and optimize our interactive campaigns.”

Romac is a full-service staffing, consulting and training company with more than 100 offices in 50 markets nationwide. Beyond Interactive is an independent subsidiary of Grey Advertising with clients including Nickelodeon, PlanetRx.com, FortuneCity.com, and PetStore.com.

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