Kind of a ‘Salute Your Shorts’ Thing

Seattle-based Go2Net Inc. paid an undisclosed amount to display the Internet address of the Go2Net Network on Evander Holyfield’s boxing trunks for Saturday’s heavyweight championship fight with Lennox Lewis, which ended in a controversial draw.

The estimated worldwide audience was one billion viewers and the timing coincided with last week’s launch of Go2Net’s first national brand advertising campaigns.

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