More NewsKind of a ‘Salute Your Shorts’ Thing

Kind of a 'Salute Your Shorts' Thing

Seattle-based Go2Net Inc. paid an undisclosed amount to display the Internetaddress of the Go2Net Network on Evander Holyfield's boxingtrunks for Saturday's heavyweight championship fight with Lennox Lewis, whichended in a controversial draw.

Seattle-based Go2Net Inc. paid an undisclosed amount to display the Internet address of the Go2Net Network on Evander Holyfield’s boxing trunks for Saturday’s heavyweight championship fight with Lennox Lewis, which ended in a controversial draw.

The estimated worldwide audience was one billion viewers and the timing coincided with last week’s launch of Go2Net’s first national brand advertising campaigns.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts