More NewsKlipmart Saddles Up Its Own ‘Digital Upfront’

Klipmart Saddles Up Its Own 'Digital Upfront'

Here's a nice follow-up to our recent story about Heavy.com trying to institute a pre-emptive "digital upfront" in hopes of stealing some TV money from the gluttonous broadcast spending spree in New York this month

Here’s a nice follow-up to our recent story about Heavy.com trying to institute a pre-emptive “digital upfront” in hopes of stealing some TV money from the gluttonous broadcast spending spree in New York this month.

Klipmart says it’s undertaking an “initiative to put online video into the mix of the traditional television upfront.” The effort is to be led by Cory Treffiletti, until recently the engagement architect at Carat Fusion.

Here’s Treffiletti’s statement: “With the continued penetration of broadband, we offer advertisers the ability to take advantage of the online medium as they plan their TV buying.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts