More NewsKnickerbocker Buys Keyword Ads on AOL, Yahoo!

Knickerbocker Buys Keyword Ads on AOL, Yahoo!

The L. L. Knickerbocker Co. Inc. signed extended contracts with Yahoo! and America OnLine to expand its targeted advertising by securing keywords that deliver banner ads for the company's collectibles Web site.

The L. L. Knickerbocker Co. Inc. signed extended contracts with Yahoo and America OnLine to expand its targeted advertising by securing keywords that deliver banner ads for the company’s collectibles Web site.

Knickerbocker currently offers seven branded product lines for sale on the Internet featuring Marie Osmond Fine Porcelain Collector Dolls, Annette Funicello Collectible Bears, Bob Mackie’s Legendary Beauties, Collection of the Masters by Richard Simmons, the Edit Head Collection, The Magic Attic Club and The Knickerbocker Toy Co.

Spending was not disclosed. Knickerbocker said it plans to continually upgrade and increase its presence on the Internet through 1999. The site features a custom-written “electronic shopping cart” for ordering capability through all of the branded product groups.

On Yahoo, the company bought keywords “doll” and “dolls;” on AOL NetFind search words “dolls” and “bears” were purchased.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts