Kodak, Honda and Konami have signed on as primary sponsors of "Baseball's 100Greatest Players," a joint production of The Sporting News and NBC.Some variation of the 100 Greatest content will appear on television, on theWeb and in print, all supporting one another editorially and pointing trafficto the other two media.
Kodak, Honda and Konami have signed on as primary sponsors of “Baseball’s 100 Greatest Players,” a joint production of The Sporting News and NBC. Some variation of the 100 Greatest content will appear on television, on the Web and in print, all supporting one another editorially and pointing traffic to the other two media.
Kodak and Honda are placing ad messages on broadcast television, online and print. Konami has made online and print buys. Spending was not disclosed.
The television version of “The Sporting News 100 Greatest Baseball Players,” hosted by Bob Costas, will be telecast by NBC on April 24 at 4:30 p.m. EDT. The Sporting News and NBC are co-producing a complementary Internet version of the show on the Web site of The Sporting News, as well as on MSNBCSports. The Sporting News Online has provided sports content to MSNBC since 1997.
In print, special features on the “100 Greatest” are also included in the April 19 and 26 issues of The Sporting News.
NBC Sports and The Sporting News said they will also work together on a second broadcast/online/print effort. The second scheduled program will be based on The Sporting News’ list of baseball’s 25 greatest moments and will be televised in October, during baseball’s postseason.
The Sporting News Online is part of Times Mirror Interzines, the new media unit of Times Mirror Magazines.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article