Merck is a worldwide, research-driven pharmaceutical products and services company with annual sales of more than $23 billion. Merck partnered with Kokopelli to redesign the company’s existing three-year-old corporate site, and to re- brand the company’s online identity. Billings were not disclosed.
To complement Merck & Co.’s new profile in the digital marketplace, Kokopelli produced a comprehensive, online branding manual. Intended to be used by many offices worldwide, the manual sets the standards for all of Merck’s global online efforts including investor relations, consumer and physician information and promotional campaigns.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more