Kokopelli Launches New Site for Merck & Co.

Kokopelli New Media LLC launched a new Web site it produced in collaboration with pharmaceutical company Merck & Co. Inc.

Merck is a worldwide, research-driven pharmaceutical products and services company with annual sales of more than $23 billion. Merck partnered with Kokopelli to redesign the company’s existing three-year-old corporate site, and to re- brand the company’s online identity. Billings were not disclosed.

To complement Merck & Co.’s new profile in the digital marketplace, Kokopelli produced a comprehensive, online branding manual. Intended to be used by many offices worldwide, the manual sets the standards for all of Merck’s global online efforts including investor relations, consumer and physician information and promotional campaigns.

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