Kraft Foods will select five tweets about macaroni and cheese today and plug one of them into a cable TV spot tonight. The ad will run during TBS’s late-night talk shows “Conan” and “Lopez Tonight.”
With the help of agency Crispin Porter + Bogusky, a total of five commercials will be produced in the next several hours. The four that don’t appear on TBS will be shown on Kraft’s Facebook page for its “Macaroni & Cheese” product line. Kraft is calling the initiative “Mac & Cheese TV.”
Noelle O’Mara, senior brand manager for Kraft Macaroni & Cheese, told ClickZ via email, “The tweets need to mention macaroni & cheese, and we are selecting the ones we feel will make the most interesting and entertaining TV commercials.”
Chicago-based Kraft announced the campaign on the brand’s Facebook page around noon EST today. The initiative follows a “Mac & Jinx” effort by the brand on Twitter that was also designed by Boulder, CO-based Crispin Porter + Bogusky.
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? ... read more