Pete Blackshaw is one of three Internet marketing pioneers given an industry achievement award last night at ad:tech SF.
Blackshaw, a ClickZ columnist, is EVP, strategic services for Nielsen Online,
a combination of Nielsen BuzzMetrics, a firm Pete helped co-found, and Nielsen/NetRatings.
“Let’s stay credible, let’s stay trusted, and let’s keep the consumer front and center in what we do,” he said upon receiving the award.
At the ceremony that’s part of this week’s advertising technology conference in San Francisco, the two other lifetime achievement award winners were: Kate Thorp, CEO of Real Girls Media and founder of Lot 21, and Rich LeFurgy, general partner of Archer, an advisory services company, and founding chairman of the Interactive Advertising Bureau.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more