Four years after actor Ashton Kutcher became the first Twitter user to acquire one million followers, his latest film has hit another social milestone: In what could mark a new way to promote movies, the Open Road Films biopic “Jobs” says it’s the first to debut a trailer on Instagram.
Posted on the film’s Facebook page and Twitter feed on July 12 with the hashtags #JobsInstagramTrailer and #JobsMovie and later #InstagramTrailer, the film’s Instagram debut is an abbreviated edition of the full-length version, which can be found on the movie website, as well as YouTube:
As of July 16, the Instagram trailer had more than 1,400 likes.
The movie premieres August 16. According to Open Road, Jobs focuses on Apple co-founder Steve Jobs’ career from 1971 to 2001. It stars Kutcher as Jobs, as well as Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine.
An Open Road rep did not respond to a request for comment.
Also on Monday 16th, the film had 38,000 Facebook likes and 5,600 Twitter followers.
Video on Instagram was introduced June 20.
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibes.
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that ... read more
Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more