Four years after actor Ashton Kutcher became the first Twitter user to acquire one million followers, his latest film has hit another social milestone: In what could mark a new way to promote movies, the Open Road Films biopic “Jobs” says it’s the first to debut a trailer on Instagram.
Posted on the film’s Facebook page and Twitter feed on July 12 with the hashtags #JobsInstagramTrailer and #JobsMovie and later #InstagramTrailer, the film’s Instagram debut is an abbreviated edition of the full-length version, which can be found on the movie website, as well as YouTube:
As of July 16, the Instagram trailer had more than 1,400 likes.
The movie premieres August 16. According to Open Road, Jobs focuses on Apple co-founder Steve Jobs’ career from 1971 to 2001. It stars Kutcher as Jobs, as well as Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine.
An Open Road rep did not respond to a request for comment.
Also on Monday 16th, the film had 38,000 Facebook likes and 5,600 Twitter followers.
Video on Instagram was introduced June 20.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.