Interactive advertising and direct marketing firm L90 has expanded its network by adding four new Web properties — Campus Pipeline, Scour, the Sega of America online community at sega.com and SportsPage.com.
The company says it will add Scour and the Sega of America community to its online entertainment offerings, and SportsPage.com will join the sports network. Campus Pipeline although it doesn’t fit into any pre-existing network will allow advertisers to reach the college audience.
The L90 network currently boasts around 100 publishers, and the company says it serves more than a billion impressions a month. L90 filed for its IPO in September and it expects to first offer stock to the public in late January 2000.
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