More NewsL90, Adidas Get Ready for School

L90, Adidas Get Ready for School

L90 launches "back-to-school" promotion for Adidas.

Online advertising company L90 Inc. Friday announced the launch of a two-month long back-to-school online promotion for adidas, which consists of a commerce enabled micro-site.

The so-called “adidas e-rena” promotion, is designed to drive consumers to thestore.adidas.com , the athletic footwear maker’s Web site.

L90 says the “e-rena” will be promoted via targeted 468×60 banners and ads on top branded sites, including Alloy.com, FamilyWonder.com, iParenting, Sega.com. The company hopes to reach children, teens, and their parents.

The centerpiece of the campaign is the “e-rena” micro-site. When a consumer clicks on an Adidas promotion, L90 said, the micro-site will launch, allowing visitors to interact with adidas content and buy adidas products while staying on the host Web site. The adidas e-rena micro-site will also launch automatically when a visitor enters certain targeted areas within these Web sites.

“Adidas is excited to be partnering with L90 on this innovative promotion,” said Annette Stroud, director of e-commerce, adidas America.

“The back-to-school time frame is such an important one for adidas, and we are certain that this promotion will help us reach our target market in an impactful way.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts