More NewsL90 Expands to Europe

L90 Expands to Europe

The online advertising player establishes a beachhead in Europe withthe opening of a UK office.

Internet advertising firm L90 Inc. established its base of operations in Europe this week, setting up shop in London to capitalize on the Internet’s growth in the region.

Jane Henley, the former business group director at outdoor media company TDI – UK, is taking the helm as managing director. Prior to her stint at TDI, Henley served as a sponsorship manager at the Guardian and Observer newspapers and also worked as a planner at Ogilvy & Mather and Dorland Advertising.

“The European Internet advertising market is poised for explosive expansion,” said John Bohan, president and chief executive officer of L90.

“We plan to capitalize on this growth by applying our proven technology, direct marketing and beyond-the-banner advertising platforms within this new market.”

The former director of Western sales for L90, Heather Stephenson, will also take a leadership role of the new office as commercial director, L90 Europe.

Most of the larger Internet advertising firms — DoubleClick, 24/7 Media, and Engage — have already established operations in Europe.

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