AdForce Inc. , a provider of centralized, outsourced ad management and delivery services, signed an agreement with Language Force Inc., a technology developer specializing in language communication and translation solutions for e-commerce sites.
AdForce will be the primary ad-serving company for LanguageForce’s GoToWorld.com search portal, which allows users to communicate between languages by using Universal Translator Plug-ins. Financial arrangements were not disclosed.
AdForce will serve the ads on GoToWorld.com in 10 different languages: Chinese, Japanese, Italian, Spanish, French, Swedish, Norwegian, Danish, Portuguese and Russian.
“The language translation industry is growing dramatically,” said Ian Simpson, CEO of Language Force. “We chose AdForce because of its long-term ability to keep up with the changes in technology. We were also impressed by the sheer size and scalability of their technology infrastructure and capacity of the ads that AdForce can serve.”