For close to two years, Gustavo Razzetti and I have been contributing our thoughts to ClickZ on the emerging market of digital Latinos. It’s been an amazing, life-chaging experience. And, of course, we’ve learned a lot along the way. Among the many topics we’ve attempted to cover:
- What is the Latinosphere, and is there such a thing as a single Latino market?
- Why are Latinos outperforming others on social media?
- Why are Latinos outperforming others on mobile?
- Is there a favorite social technology platform for Latinos?
- Is the Latinosphere phenomenon only happening in the U.S.?
- Who are the most influential Latinos online?
- What brands are doing well in the Latinosphere?
- What politicians are doing well in the Latinosphere?
- Are Latinos better looking? (Referencing our infamous column about Latinos and cosmetics.)
- What is the next big trend?
Today, we’re launching a book that compiles our columns on these topics – “Latinosphere: Marketing With Latinos in the Age of Digital.” The book will be available today to all attendees of a special ClickZ webinar. If you cannot attend, write to us here. This is the first cut of a book that we intend to update as we go. The Latino market is ever-changing, and we aim to keep up with the change and pace.
Download the free ebook here.
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