Lawyers.com Courts Legal Marketers

LexisNexis Martindale-Hubbell has begun selling two sponsorship products on its Lawyers.com database of legal professionals. The offerings, which debuted last quarter, give legal marketers access to users of a respected vertical search brand.

Lawyers and law firms can purchase either sponsored links or content sponsorships on the site, which contains legal information and listings for approximately 440,000 lawyers.

The sponsored links, which are priced on a flat-fee basis, are displayed after a visitor to Lawyers.com searches for a law firm within a geographic area and area of practice. Legal professionals marketing themselves on the site specify both these variables when they place their campaigns. Martindale-Hubbell is offering three levels of coverage for the paid listings product: Nationwide, from $900 per month; statewide, from $160 per month; and by county, starting at $50 per month.

The other model is content sponsorships, which appear when site visitors research legal topics via state-specific articles or message boards. They start at $150 a month.

“These new Web marketing vehicles allow our law firm customers to deliver their messages directly to prospective clients who are actively seeking legal counsel within their unique area of expertise and within their geographic location,” said Paul Gazzolo, chief operating officer of LexisNexis Martindale-Hubbell, in a statement.

Gazzolo said law firms have expressed strong interest in the platform since its launch. Searches for L.A.-based medical malpractice lawyers and New York-area sexual harassment lawyers turned up two paid listings each.

Gazzolo couldn’t immediately be reached for comment.

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