Leading Advertisers of April 2001

The top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 25 Web Advertisers of April 2001
At-Home Internet Users At-Work Internet Users
Rank Advertiser* Impressions
(000)
Reach
Percent
Rank Advertiser* Impressions
(000)
Reach
Percent
1. TRUSTe 2,987,676 32.3 1. TRUSTe 2,538,792 48.1
2. Microsoft 2,424,786 52.4 2. Microsoft 1,632,547 66.9
3. Yahoo 1,382,904 38.8 3. Yahoo 884,725 53.0
4. Amazon 1,154,528 57.6 4. TheBabyOutlet.com 704,087 8.3
5. eBay 914,219 36.7 5. eBay 652,341 48.9
6. Providian 683,997 39.8 6. Amazon 599,051 68.2
7. Barnes and Noble 662,672 44.4 7. Netscape 593,399 45.1
8. America Online 641,640 38.5 8. Providian 440,459 56.2
9. TheBabyOutlet.com 607,529 4.0 9. ClassMates 416,048 58.2
10. ClassMates 570,750 43.3 10. Barnes and Noble 388,924 54.8
11. Netscape 568,288 28.9 11. CyberRebate 372,839 56.0
12. CyberRebate 510,696 37.7 12. Datek 357,260 25.1
13. Columbia House 452,265 27.2 13. Columbia House 355,411 37.8
14. JP Morgan Chase 382,056 19.9 14. E*Trade 346,986 26.8
15. Casino on Net 341,815 27.4 15. JP Morgan Chase 344,162 34.8
16. CBS Sportsline 334,990 15.0 16. America Online 316,279 47.2
17. 1-800-Flowers 328,504 31.0 17. ESPN 261,645 10.8
18. Bonzi Software 286,642 39.9 18. 1-800-Flowers 255,422 38.4
19. NextCard 285,829 22.6 19. Casino on Net 234,906 41.3
20. Excite 284,742 9.2 20. Nat’l Discount Brokers 233,324 14.4
21. Compaq 269,395 21.4 21. Ameritrade 224,430 35.2
22. Lycos 257,400 13.9 22. NextCard 216,963 37.7
23. E*Trade 254,948 16.9 23. TD Waterhouse 212,616 9.0
24. Ameritrade 247,034 21.9 24. Bonzi Software 202,972 57.0
25. Monster 245,649 10.2 25. iPlace 198,609 24.1
* Impressions reported include house ads, which are ads run on an advertiser’s own Web property.
Source: Nielsen//NetRatings

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