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    Leading Advertisers of February 2003

    The top Web advertisers for the month, ranked by impressions.

    Author Date published March 18, 2003 Categories

    The top advertisers, ranked by impressions, are based on data from AdRelevance, Nielsen//NetRatings’ advertising research service. An impression is counted as the number of times an ad is rendered for viewing.

    Top 10 Advertisers by Company
    Advertiser Impressions
    (000)
    The Estee Lauder Companies Inc. 3,472,486
    Amazon.com, Inc. 3,239,163
    NetFlix.com, Inc. 2,765,256
    Classmates Online, Inc. 2,595,426
    SBC Communications, Inc. 2,348,631
    USA Interactive 2,078,961
    AT&T Wireless Services, Inc. 1,557,273
    X10 Wireless Services, Inc. 1,401,316
    1-800-FLOWERS.COM, Inc. 1,333,219
    Florists’ Transworld Delivery 1,314,667
    Base: Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property.
    Source: Nielsen/NetRatings

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