Leading Advertisers of February 2003

The top advertisers, ranked by impressions, are based on data from AdRelevance, Nielsen//NetRatings’ advertising research service. An impression is counted as the number of times an ad is rendered for viewing.


Top 10 Advertisers by Company
Advertiser Impressions
(000)
The Estee Lauder Companies Inc. 3,472,486
Amazon.com, Inc. 3,239,163
NetFlix.com, Inc. 2,765,256
Classmates Online, Inc. 2,595,426
SBC Communications, Inc. 2,348,631
USA Interactive 2,078,961
AT&T Wireless Services, Inc. 1,557,273
X10 Wireless Services, Inc. 1,401,316
1-800-FLOWERS.COM, Inc. 1,333,219
Florists’ Transworld Delivery 1,314,667
Base: Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property.
Source: Nielsen/NetRatings

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