Leading Advertisers of March 2001

The top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 25 Web Advertisers of March 2001
At-Home Internet Users At-Work Internet Users
Rank Advertiser* Impressions
(000)
Reach
Percent
Rank Advertiser* Impressions
(000)
Reach
Percent
1. TRUSTe 3,038,469 33.6 1. TRUSTe 2,380,410 51.6
2. Microsoft 2,956,171 55.6 2. Microsoft 1,944,603 73.8
3. Amazon 1,422,520 63.0 3. ConsumerInfo 1,233,023 23.7
4. Yahoo 1,260,128 36.2 4. Yahoo 974,424 50.9
5. ClassMates 1,035,934 47.7 5. ClassMates 761,746 68.6
6. ConsumerInfo 898,238 12.6 6. E*Trade 759,446 32.6
7. E*Trade 719,417 20.1 7. Amazon 712,795 71.6
8. Barnes and Noble 676,166 48.1 8. Providian 477,769 57.5
9. Providian 643,673 39.6 9. Barnes and Noble 429,322 59.3
10. eBay 611,937 35.8 10. eBay 363,180 47.4
11. America Online 548,449 40.5 11. Datek 343,506 44.5
12. CyberRebate 416,355 33.1 12. JP Morgan Chase 320,880 34.2
13. China Internet Corp. 384,688 13.3 13. ESPN 315,330 10.5
14. Bonzi Software 327,800 41.1 14. Nat’l Discount Brokers 309,616 17.6
15. Nat’l Discount Brokers 323,877 6.5 15. CyberRebate 309,616 17.6
16. Lycos 313,857 14.7 16. Netscape 276,024 46.3
17. JP Morgan Chase 313,554 19.8 17. America Online 270,878 50.4
18. Netscape 305,499 30.0 18. Next Card 247,801 42.2
19. iWin 289,657 20.6 19. Sprint 239,406 14.5
20. Next Card 287,050 24.1 20. Bonzi Software 234,127 60.6
21. StarBand Communications 270,399 9.5 21. Webvan 226,569 11.6
22. uBid 265,219 25.0 22. Lycos 224,638 23.6
23. Compaq 252,250 20.7 23. uBid 216,196 41.4
24. Datek 246,685 8.1 24. TD Waterhouse 210,001 11.8
25. ESPN 242,560 5.8 25. iWin 195,836 32.2
* Impressions reported include house ads, which are ads run on an advertiser’s own Web property.
Source: Nielsen//NetRatings

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