StatsAd Industry MetricsLeading Advertisers of May 2001

Leading Advertisers of May 2001

The top advertisers on the Web from May 2001, according to Nielsen//NetRatings.

The top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 25 Web Advertisers of May 2001
At-Home Internet Users At-Work Internet Users
Rank Advertiser* Impressions
(000)
Reach
Percent
Rank Advertiser* Impressions
(000)
Reach
Percent
1. Microsoft 2,226,380 49.6 1. Microsoft 1,571,036 66.6
2. TRUSTe 1,743,732 31.0 2. TRUSTe 1,506,410 49.1
3. Yahoo 1,175,997 38.0 3. Yahoo 680,877 51.2
4. Amazon 1,145,830 58.2 4. Columbia House 611,042 43.7
5. ClassMates 1,074,638 49.6 5. Amazon 593,903 68.7
6. Columbia House 750,372 31.1 6. Netscape 505,513 47.7
7. America Online 663,482 38.5 7. ClassMates 487,126 62.4
8. eBay 656,414 34.1 8. TheBabyOutlet.com 437,145 4.6
9. BarnesandNoble.com 646,891 42.8 9. eBay 435,296 47.9
10. Netscape 549,325 31.3 10. Barnes and Noble 408,865 53.1
11. 1-800-Flowers 425,814 38.4 11. Ebates 350,485 41.0
12. Providian 398,287 29.8 12. 1-800-Flowers 342,718 50.4
13. MSN 398,247 28.7 13. Datek 325,160 21.8
14. Casino on Net 388,616 27.5 14. E*Trade 303,272 23.8
15. TheBabyOutlet.com 372,242 2.1 15. MSN 292,424 41.9
16. Ebates 352,660 26.8 16. Providian 283,893 44.8
17. Compaq 305,345 23.5 17. NextCard 264,527 40.8
18. NextCard 304,282 23.6 18. New York Times 262,547 20.3
19. Bonzi Software 287,684 34.8 19. CNN 253,211 18.9
20. Webvan 271,936 4.9 20. Casino on Net 249,401 43.2
21. ESPN 269,971 5.4 21. Compaq 244,235 31.2
22. Monster 264,437 17.6 22. HomeStore 239,110 30.8
23. Excite 254,401 8.2 23. America Online 237,180 46.6
24. NeoPets 246,115 1.2 24. ESPN 246,115 1.2
25. Lycos 244,896 12.6 25. Oracle 221,285 13.2
* Impressions reported include house ads, which are ads run on an advertiser’s own Web property.
Source: Nielsen//NetRatings

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