Leather Goods Marketer Signs ad Pacts

INITIO Inc. said it signed contracts to display the company’s Deerskin Catalog site on AOL, Excite, Netscape, GeoCities, iMall, Motley Fool, Infoseek, Alta Vista and Webcrawler.

The advertising program will consist of banners, as well as fixed buttons that link directly to the Deerskin site. Financial arrangements and agency details were not disclosed.

Since 1944, the company has sold leather and suede apparel and accessories directly to the public via printed catalogs. The company launched its e-commerce site in August.

“With the addition of this Internet site, INITIO can now reach out to an ever expanding number of potential customers instantaneously,” said Daniel DeStefano, INITIO’s founder and chairman. “We anticipate that this will translate into increasing revenues and earnings for the company.”

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