Lee Jeans: Using Mobile to Support Retail and E-Commerce [Video]

Angela Au-Yeung is national digital manager of Lee Jeans, which is the key business driver of the world’s largest apparel company VF Corporation in China. She oversees all digital initiatives for Lee, including brand marketing and e-commerce in her current role.

In this video, Au-Yeung advises marketers on how to apply mobile marketing to digital campaigns.

Drawing experience from her previous role at leading cosmetics retailer Sasa.com, she will also share her learnings on using mobile to support and enhance sales from a brick-and-mortar retail chain (Lee Jeans) to a pure-play e-commerce business (Sasa.com).

Mainland Chinese readers can view the video on ClickZ.asia’s Youku channel here.

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