Angela Au-Yeung is national digital manager of Lee Jeans, which is the key business driver of the world’s largest apparel company VF Corporation in China. She oversees all digital initiatives for Lee, including brand marketing and e-commerce in her current role.
In this video, Au-Yeung advises marketers on how to apply mobile marketing to digital campaigns.
Drawing experience from her previous role at leading cosmetics retailer Sasa.com, she will also share her learnings on using mobile to support and enhance sales from a brick-and-mortar retail chain (Lee Jeans) to a pure-play e-commerce business (Sasa.com).
Mainland Chinese readers can view the video on ClickZ.asia’s Youku channel here.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.