Lenovo Dubs 2013 the Year of the Do
The PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions.
The PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions.
Playing off of its “For Those Who Do” tagline, PC manufacturer Lenovo has launched the Year of Do Facebook app, which enables its 428,000 fans to share New Year’s resolutions.
In order to participate, users must like the page. Once fans enter their resolutions, they are displayed on a wall that pulls in profile photos, first names and resolution specifics, as well as the ability to like any given resolution.
The app is deployed across 24 countries in 16 languages.
Social media agency We Are Social, who implemented the campaign, says a leader board with participating countries “injects a fun, competitive spirit into the campaign.”
As of Tuesday, 871 resolutions had been submitted, including 64 in the U.S. It launched January 8.
The most resolutions had been submitted from: Thailand (157); Singapore (110); and Vietnam (95).
The most popular tags include self-improvement, education and finances.
We Are Social says the app also enables users to track resolutions, by which it means they can search by friends, tags and country.
We Are Social says the campaign is based on research that shows 78% of people who make New Year’s resolutions fail to keep them, but those who were successful found encouragement by going public with their goals.
Rather than promoting the brand outright, Leila Thabet, managing director at We Are Social U.S., says the Year of the Do is “more about inspiring people to do and achieve their best and tapping into that…it’s about facilitating the do.”
The app’s social features allow users to share on Facebook and Twitter.
The campaign concept was created by Saatchi & Saatchi Singapore.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...
View articleAs governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View article