InsightsData insightsLess Facebook Time for U.S. Users in June

Less Facebook Time for U.S. Users in June

Despite a drop in time spent with the site, Facebook's unique audience continues to grow.

Internet users in the U.S. spent less time on Facebook in the past two months, according to data from comScore. In June, users spent an average of just over six hours with the site over the course of the month, down from around six hours and 45 minutes in April, and almost seven hours in March.

Despite the drop in time spent on the social network – which can likely be attributed to the summer season – the number of unique users it is attracting continues to grow. In June it attracted 127 million unique users, up from 122.3 million users in April.

Earlier this month, Facebook announced a total of 500 million users have signed up to the service to date, accounting for over 7 percent of the world’s population.

Top 10 Parent Companies/Divisions for June 2010
(U.S., Home and Work)

Rank Parent Unique Audience (000) Time Per Person (hh:mm:ss) Month-Over-Month Change in Unique Audience (%) Month-Over-Month Change in Time per Person (%)
1 Google 160,541 2:00:14 -0.2 2.7
2 Microsoft 138,415 1:49:52 1.2 2.9
3 Yahoo 132,491 2:11:08 -0.7 3.1
4 Facebook 127,011 6:02:59 1.4 -4.1
5 AOL 80,763 1:52:02 -1.0 1.8
6 News Corp. 75,323 0:49:57 -1.0 0.7
7 InterActiveCorp 73,214 0:12:08 -0.3 -5.3
8 eBay 63,149 1:21:40 1.1 2.1
9 Apple 61,994 1:18:28 2.3 5.3
10 Amazon 61,141 0:24:17 0.7 0.7
Source: The Nielsen Company

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

3y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

3y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
The Future of Search 2022

Whitepaper | Digital Marketing The Future of Search 2022

4d

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

View resource