Lessons Learned From 10 Terrific Tweets

There’s both an art and a science to writing for Twitter. To stand out from the crowd, you want to be creative and clever, but you also need to be smart and strategic in order to drive a high level of engagement.

It’s not easy for even the best copywriters to strike such middle ground in 140 characters or less.

But many brands today manage to capture the right voice on this online communication channel, often enhancing the impact of their words with equally compelling visuals. They’re able to come across as entertaining as they are educational, as personable as they are promotional.

Culled from a custom timeline (which you can see here) I’ve been curating on Twitter, here are 10 terrific tweets that would appear to go more than a long way toward commanding the attention of followers amid even the most cluttered Twitter streams. Read them. Enjoy them. And learn from them.

1. Ask a Question

One of the best ways to capture the attention of your followers and increase the level of engagement with them is to ask a simple question. Tie it into the use and enjoyment of your products and services, though. That way, you’re also getting good feedback and potential glowing testimonials.

Example: Tim Hortons

2. Provide Timely Information

Twitter is rife with commentary and opinion, especially during a breaking news cycle. So why not deviate from the norm and share some good, old-fashioned common sense? Educate your audience. Arm them with facts, figures, and information they can put to immediate use.

Example: Unicef

3. Give People the Stage

Highlight content other than your own in your social streams. Recognize your constituents’ contributions. They’ll not only appreciate their work being placed in front of a larger audience, they’ll feel like rock stars.

Example: The Ritz-Carlton

4. Include a Call to Action

Don’t be shy. Make a bold statement. Be abundantly clear what action you want readers to take by using Twitter Lead Generation Cards to embed a Call-to-Action button. It’s a good way to separate the tire kickers from those who are seriously interested in what you have to offer.

holland-america-tweet

Example: Holland America Line

5. Be Conversational

A bevy of brands are providing customer service on Twitter. But not all of them are reaching out to potential customers quite like Staples is in this tweet. Don’t hesitate to let your hair down. Be colloquial and catchy, if that’s what it takes to connect with your constituents.

Example: Staples US

6. Motivate Your Followers

Almost anyone can do this on Twitter. Say things to lift people’s spirits and move them to act on their own behalf. Self-help affirmations play well in just a short sentence or two. If there’s an association with your brand, even better.

Example: Degree Women

7. Support a Good Cause

Do good by doing well. Donate a portion of your proceeds to a well-deserving nonprofit organization. You and your constituents get to feel like you’re making a difference, while the beneficiary of your largesse gets a nice financial boost. Everybody wins.

Example: Lucky Strike Boston

8. Offer a Choice

Don’t give people a chance to say no. Have them tell you which of two or more choices gets their vote. Don’t give them an easy way out. You may not be able to control the conversation on Twitter, but you can certainly steer it in the right direction.

Example: Hess Express

9. Celebrate the Weekend

What can you do to identify with the largest possible audience? What does almost everyone have in common? Anytime you can address something of near universal appeal, your content has a far better chance of falling on interested ears.

Example: Avis Car Rental

10. Illustrate Your Point

Twitter, like most other social media channels, has become a much more visually oriented medium. You might say a picture is worth a thousand words there. Accompany your text with supporting imagery. Reinforce your messages with bold, colorful graphics that practically jump off the screen. <

Example: USA Today

Homepage image via Shutterstock.

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