In what one can only think is great news for British search media buyers, but not so great for California ones, a new white paper suggests that (surprise!) when there’s nice weather outside people don’t spend as much time online searching the Internet.
Latitude, a search engine marketing specialist, used Yahoo! Search Marketing market search data for the UK financial sector for the study and found that online searching increased an average of almost 7 percent on bad weather days, but fell by an average of 11 percent on good weather days. The company compared search volumes against temperatures for each day between July 7 and August 5, 2006, for its report How the Weather Affects Internet Search Volumes in the UK Financial Sector.
We are refraining from making “when it rains, it pours” analogies, however.
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