More NewsLEXIS-NEXIS Selects K2 Design as Interactive AOR

LEXIS-NEXIS Selects K2 Design as Interactive AOR

K2 Design Inc. in New York City has been named Interactive Agency of Record by LEXIS-NEXIS , the provider of information tools for legal, news, government and business professionals.

K2 Design Inc. in New York City has been named Interactive Agency of Record by LEXIS-NEXIS, the provider of information tools for legal, news, government and business professionals.

As its initial assignments, scheduled for launch in June 1998, LEXIS-NEXIS has chosen K2 Design to develop new online brand identity, communications, and technical strategies for its Corporate Communication and Business Information Unit Web sites. Billings were not disclosed.

For LEXIS-NEXIS’ Business Information Unit Web site, K2 has developed a streaming commercial using Flash technology. The commercial will use audio enhanced animation to present LEXIS-NEXIS’ services and products.

LEXIS-NEXIS’ goal, with the help of K2’s team, is to create a cohesive brand identity for both LEXIS-NEXIS’ Corporate Communications and Business Information Unit’s online venues. K2 has also been assisting LEXIS-NEXIS with its newest venture, The New York Times on the Web.

“LEXIS-NEXIS is excited to be able to capitalize on K2’s expertise while assisting us in creating a market-leading Web presence,” said Steve Edwards, manager of employee and interactive communications for Dayton, OH-based LEXIS-NEXIS.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts