Lexus to Sponsor Slate “Textcasts”

slate.gifSlate is going from audio to plain ol’ text through its new “textcasts” offering which are meant for display in those ubiquitous Apple iPods. According to an AdWeek report, “Lexus, which advertises on Slate podcasts, is sponsoring the textcast, with its logo appearing where the album art is usually shown and in a text ad within the story.” Slate will be promoting the new textcasts on its site next week.

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