PETsMART.com sells pet food and supplies online, while InsWeb provides information about insurance.
The company sends over 15 million personalized messages each week to its nearly six million users. Customers sign up at the LifeMinders.com Web site to receive email reminders in a variety of categories including family, entertainment, home, personal events, pets, auto, personal finance, health and fitness, travel and shopping. Advertisers’ messages are embedded into these emails.
“Our advertising partners clearly recognize the value of our content to our members,” said Stephen R. Chapin, Jr., president and CEO of LifeMinders.com. “As we continue to build a loyal member base, we’re able to provide our advertising partners with a uniquely effective product over the long term.”
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