LifeMinders.com Inc., a provider of free personal email reminders and tips, signed a deal with insurance site InsWeb making the latter the exclusive advertiser in the insurance category.
The agreement provides LifeMinders.com members with a comparison shopping service that enables them to receive insurance company-sponsored quotes. Financial arrangements were not disclosed.
LifeMinders.com said it would also leverage content from InsWeb in the Auto, Family and Personal Finance categories.
“InsWeb, like LifeMinders, is committed to bringing its users value-added, personalized information that can fundamentally impact their lives. We look to partner with customer-centric companies like that.” said Stephen R. Chapin, Jr., president and CEO of LifeMinders.com.