LifeMinders.com Snares Healtheon/WebMD as Advertiser

LifeMinders.com, the company thate-mails reminders to subscribers, on Friday signed Healtheon/WebMD tosponsor its health category and place ads and content in more than 9million health-related e-mail messages.

LifeMinders.com, the company that emails reminders to subscribers, on Friday signed Healtheon/WebMD to sponsor its health category and place ads and content in more than 9 million health-related email messages.

Financial terms of the agreement weren’t disclosed.

The deal calls for LifeMinders.com (LFMN) to integrate Healtheon/WebMD (HLTH) advertisements and content into email messages to people who request health-related reminders. Ads for Healtheon/WebMD will also occasionally appear in other LifeMinders.com categories.

Healtheon/WebMD earlier this week made a $4.99 billion acquisition, snapping up healthcare management firm Medical Manager Corp. and its online subsidiary CareInsite, Inc. in an all stock deal. The deal boosted the company’s business-to-business efforts, while the LifeMinders.com ad buy goes at building the consumer side of the health care firm.

In recent weeks, LifeMinders.com has trumpeted nine long-term advertising contracts it says are worth a combined $18 million. Other leading advertisers who have signed with the company include Mercata, myGeek.com, PETsMART.com, InsWeb, Homewarehouse.com, Ourhouse.com, HomeGain.com, eNutrition and 800Predict.com.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource