More NewsLifeMinders.com Snares Healtheon/WebMD as Advertiser

LifeMinders.com Snares Healtheon/WebMD as Advertiser

LifeMinders.com, the company thate-mails reminders to subscribers, on Friday signed Healtheon/WebMD tosponsor its health category and place ads and content in more than 9million health-related e-mail messages.

LifeMinders.com, the company that emails reminders to subscribers, on Friday signed Healtheon/WebMD to sponsor its health category and place ads and content in more than 9 million health-related email messages.

Financial terms of the agreement weren’t disclosed.

The deal calls for LifeMinders.com (LFMN) to integrate Healtheon/WebMD (HLTH) advertisements and content into email messages to people who request health-related reminders. Ads for Healtheon/WebMD will also occasionally appear in other LifeMinders.com categories.

Healtheon/WebMD earlier this week made a $4.99 billion acquisition, snapping up healthcare management firm Medical Manager Corp. and its online subsidiary CareInsite, Inc. in an all stock deal. The deal boosted the company’s business-to-business efforts, while the LifeMinders.com ad buy goes at building the consumer side of the health care firm.

In recent weeks, LifeMinders.com has trumpeted nine long-term advertising contracts it says are worth a combined $18 million. Other leading advertisers who have signed with the company include Mercata, myGeek.com, PETsMART.com, InsWeb, Homewarehouse.com, Ourhouse.com, HomeGain.com, eNutrition and 800Predict.com.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts