LifeMinders in Tune With BMG Music
Opt-in email service snags big-name client.
Opt-in email service snags big-name client.
E-mail direct marketer LifeMinders Inc. on Friday signed the BMG Music Service as a client, agreeing to help the subscription music service acquire customers through the LifeMinders network.
BMG will use market its service across all of LifeMinders’ content categories, and will use optimization and profiling capabilities. Specific financial terms of the agreement weren’t disclosed.
“We have successfully built the BMG brand through strategic offline marketing programs,” said Nancy Rachman, vice president of member acquisition of BMG Direct.
“Now, through this relationship with LifeMinders, we can further strengthen our online acquisition efforts to capture profitable new members for our business.”
LifeMinders has 18 million subscribers to its opt-in email and wireless content services, which encompass 16 different interest categories.
BMG is no stranger to Web marketing, having heavily used banner ads in its efforts to acquire customers for its service.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article