LifeMinders in Tune With BMG Music

Opt-in email service snags big-name client.

E-mail direct marketer LifeMinders Inc. on Friday signed the BMG Music Service as a client, agreeing to help the subscription music service acquire customers through the LifeMinders network.

BMG will use market its service across all of LifeMinders’ content categories, and will use optimization and profiling capabilities. Specific financial terms of the agreement weren’t disclosed.

“We have successfully built the BMG brand through strategic offline marketing programs,” said Nancy Rachman, vice president of member acquisition of BMG Direct.

“Now, through this relationship with LifeMinders, we can further strengthen our online acquisition efforts to capture profitable new members for our business.”

LifeMinders has 18 million subscribers to its opt-in email and wireless content services, which encompass 16 different interest categories.

BMG is no stranger to Web marketing, having heavily used banner ads in its efforts to acquire customers for its service.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource